This color indicates that the chickens were fed plants containing carotenoids, such as corn and marigold. The color also comes from spending time outdoors and feeding on grass and insects.
When chickens grow more slowly and move around more, the meat tends to be firmer and more flavorful, similar to how chicken used to taste years ago.
The thing is, however, that some producers enhance the yellow color by feeding the chickens with foods that help achieve that yellowish color even though they are raised under intensive conditions, just packaged to look more natural.
This is one of the reasons why color shouldn’t be the sole indicator of how healthy or tasty the chicken meat is.
Now, while color isn’t the best guide, the labels are. Words like pasture-raised, organic, or free-range offer insight into a chicken’s diet, living conditions, and overall quality.
Fresh chicken should smell neutral and feel firm. If it smells off, the color doesn’t matter. Ultimately, the best choice depends on what you care about most. Is it the price, the taste, or how the animal was raised.
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